February 2024
Your domain name is your online address and a key part of your brand identity. Choosing the right domain name can impact your brand recognition, SEO, and customer trust.
Shorter domain names are easier to remember, type, and share. Aim for something that's easy to spell and directly related to your business name or key service.
For Australian businesses, a .com.au domain signals to customers (and Google) that you're a legitimate Australian business. It can improve trust with local customers and may benefit your local SEO. A .com domain is more globally recognised but less specific to Australia.
Hyphens and numbers in domain names make them harder to communicate verbally and easier to mistype. Stick to letters only where possible.
Before settling on a domain name, check that the same (or very similar) name is available on the social media platforms your business uses. Consistency across platforms helps build brand recognition.
PRZ Websites can assist with domain name registration and management for your Australian business.