July 2022
Traffic to your website is valuable, but traffic that doesn't convert is wasted potential. Conversion rate optimisation (CRO) is the practice of improving your website to turn more visitors into customers.
Map out the typical path a visitor takes from landing on your site to making an enquiry or purchase. Identify where people are dropping off and focus your optimisation efforts there.
Within seconds of landing on your site, visitors should understand what you do, who you help, and why they should choose you. A clear, compelling headline and subheading are crucial.
Every extra step, form field, or piece of confusing information reduces the likelihood of conversion. Streamline your processes — make it as easy as possible for people to contact you or buy from you.
Test different versions of key pages to see which performs better. Even small changes — to a headline, button colour, or page layout — can have significant impacts on conversion rates.
PRZ Websites designs websites with conversion in mind from the very first sketch.