February 2023
Despite the rise of social media, email marketing remains one of the most effective digital marketing channels, delivering an average return of $36 for every $1 spent.
The foundation of email marketing is a quality list of subscribers who have opted in to hear from you. Offer a lead magnet (a free guide, discount, or valuable resource) in exchange for email sign-ups.
Platforms like Mailchimp, ActiveCampaign, and Klaviyo make it easy to design, send, and track email campaigns. Many offer free plans for small lists.
Segmenting your list and personalising emails to specific groups significantly improves open rates and engagement. A customer who bought from you last month should receive a different message than a new subscriber.
The Spam Act 2003 requires that all marketing emails have a clear opt-out mechanism and that you only send to people who have consented to receive emails from you. Always include an unsubscribe link.