January 2024
Over 60% of all web traffic now comes from mobile devices. If your website isn't optimised for smartphones and tablets, you're potentially losing the majority of your potential customers.
A mobile-friendly (or responsive) website automatically adjusts its layout and content to display correctly on screens of all sizes — from large desktop monitors to small smartphone screens.
Google now primarily uses the mobile version of your website for indexing and ranking. This means if your mobile site is poor quality, your search rankings will suffer — even for desktop searches.
Mobile users expect fast loading times, easy-to-tap buttons, readable text without zooming, and simple navigation. A poor mobile experience leads to high bounce rates and lost customers.
Mobile users are often on slower connections. Optimising images, minimising code, and using efficient hosting are all important for delivering a fast mobile experience.
All websites designed by PRZ Websites are built with mobile-first, responsive design as standard.