March 2023
Website analytics provide valuable data about who is visiting your site, how they found you, what they're looking at, and whether they're taking the actions you want them to.
Google Analytics (GA4) is the most widely used website analytics platform and it's free. It tracks visitor numbers, traffic sources, page views, session duration, and much more.
Focus on metrics that matter to your business goals: organic search traffic (from Google), conversion rates (enquiries, calls, form submissions), and bounce rate (visitors who leave immediately without engaging).
Google Search Console shows you which search queries are bringing people to your website, which pages rank for which keywords, and any technical issues affecting your search performance.
Configure conversion goals in Google Analytics to track when visitors complete important actions — filling out a contact form, calling your phone number, or visiting a thank-you page after an enquiry.
PRZ Websites can set up comprehensive analytics tracking for your website as part of our web design service.